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- Neon Monday #201 — Fresh Festival Identities
Neon Monday #201 — Fresh Festival Identities
Your weekly email of upcoming design and creativity meet-ups, conferences, workshops, and exhibitions around the world! Find all upcoming events on neonmoire.com
Welcome to Issue 201.
Lately, I'm thinking a lot about how visual identities for creativity and design events are created. What they mean for a festival and the impact it can have for the agency behind it. As the visuals are an integral part in shaping the entire experience of a festival or conference. The identity is the first contact point for potential visitors, it has to convey the right energy and emotion to attract the right crowd in addition to containing all relevant content. Such as title, date, and location.
In issue 196 I shared the new identities created for this year's edition of Lowlands, STRP, and Otherlands. These past weeks multiple organizers presented their new or updated identity. All have their unique style, key elements that make them stand out from the rest. This is done through the layout, typeface, color combination, or motion design. Other than a centric layout, I haven't found a style trend yet, although some hint to styles mentioned in Pinterest’s 2022 Predict. In the coming months, I want to learn more about how to create a converting visual identity for an event. With whom should I talk, or which books should I read about this topic?
New visual identities shared this past week.
When seeing the moving Gaussian blur overlay with bold white typography, you know it's SP's Perspective edition.
Presented last week their new visual identity, based upon the concept of Onomatopoeia. Designed by Vasava studio. Vasava studio is also responsible for the visual identity of this year's Adobe Summit.
Post Design Festival released their 2022-23 program with a complete re-design by their in-house design team.
Global creative company agency Buck is responsible for Playgrounds playful '80s styled The Art Department identity.
First look at the new visual direction Rightaligned Events is going.
This Week
to April 11th
36 Days of Type is a project that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the Latin alphabet.
Follow my 36 Days of Type journey on TikTok. Started a brand new account last Monday. @studiodahm.
to 20 March / in-person and online
Annual creative conference South by South West (SXSW) returns for a physical event in Austin at the Austin Convention Center.
Tue, 15 March, 6:30 pm - 8:00 pm (GMT) / Online
Join Jacob and discover how to draw letterforms. You’ll learn how the type designer approaches new projects and how important sketching is within his creative process.
Thu, 17 March, 6:30 pm - 7:50 pm (GMT) / Online / Free
The Margate-based artist will discuss how she re-contextualises imagery to explore concepts of inclusivity and utopia.
Nas Summit is a gathering of the most interesting people in the field of social media. Nas Summit brings creators, startups, and investors under one roof. For three days, you will learn from the best people in the world how to create content, what works, what doesn’t work, how to monetize, how to raise money, and learn about the future of content creation. All of these questions will be answered in this never-before-held conference.
Tools we use
See you next week.
Are you or do you have a friend/colleague who organizes a workshop, field trip, meet-up, festival, or conference and think it's a good fit for Neon Moiré? You are invited to add the upcoming event to neonmoire.com.
Send your tips to [email protected]
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